For more than 30 years TESY has been a leading companу in the development, production and marketing of electric water heaters, indirectly heated water tanks, electric heating appliances and heat pump water heaters in Europe. TESY’s products reach more than 65 countries on 4 continents. The company has more than 1 100 dedicated and motivated employees of 23 nationalities in different parts of the world.

Our success through the years has been driven by our international team of young, intelligent and ambitious professionals who put their hearts and minds into bringing warmth into millions of homes. We are committed to fostering an environment where our people can thrive and realise their full potential.

In order to continue our mission, we are looking for a motivated and dedicated person to work at the position of Head of Marketing and Product Management. 

Position Profile:

Responsibilities related to both marketing and product management

• Lead industry and market analyses to understand trends, market size, structure, competitive forces, customer needs and behaviours, identifying opportunities for business growth and the adding of customer value
• Organise regular market visits, meetings with business customers and store checks to assess product and brand performance, obtain feedback and adapt strategies and plans accordingly
• Manage the work of the Marketing and Product Management teams to ensure the timely and effective preparation, execution and tracking of the annual plans
• Own the Marketing and Product Management processes, regularly updating and further developing them to reflect the current environment, company priorities and mode of operation
• Maintain and utilize a set of KPIs to measure and manage the efficiency and effectiveness of the Marketing and Product Management processes and team productivity 

Marketing related responsibilities

• Act as a business partner to the Head of Sales in the development of the company’s business growth strategy and market specific strategies covering all marketing aspects including products, positioning, distribution and promotion
• Drive the development and implementation of the brand development and penetration strategy;  
• Lead the preparation and successful deployment of marketing plans directly connected with the company’s business goals and sales plans per market with a clear view to drive sell-in and sell-out
• Plan and own the global marketing budget ensuring its efficient and effective utilisation and the regular monitoring of the return on investment
• Create appropriate matrix organisational structure maintaining market and product focus, leading the marketing team to act as business partners to the sales teams working together to drive business development and growth across the TESY markets
• Ensure the development of the company’s digital ecosystem in line with the latest trends and business priorities  

Product management related responsibilities

• Drive the preparation and implementation of a three-year product development strategy and roadmap for all product categories in line with the company’s business goals
• Lead the preparation and implementation of a strategy and plan for development of the connectivity of TESY products in line with the latest trends
• Manage the development and execution of annual Product Development Master Plan, ensuring regular review of progress, relevance and prioritisation in view of market and business dynamics
• Organise the effective preparation and assessment of business cases for product modification or development of new products
• Lead the preparation of technical assignments for product modification and/or development of new products
• Work closely with the R&D and Production teams, as well as with subcontractors throughout the product development and industrialisation process, ensuring alignment with product requirements, business objectives, timelines and market needs
• Ensure the proactive management of product development projects by means of JIRA
• Own the product lifecycle management calendar, along with the regular analyses of product category and SKU performance, proposing and managing the phasing-in and phasing-out processes
• Ensure effective stakeholder management across key functions, maintaining alignment on product priorities, business requirements, timelines and key decisions throughout the product development and lifecycle management processes 

Position Requirements:

• University degree in business administration, economics, marketing or other major suitable for the position
• Professional experience:

- Proven track record of business development, all aspects of marketing and product management

- Substantial experience in strategy development and operational execution

- Visionary and well-organised manager able to inspire and lead by example

- A tenure in an international company or environment will also be preferred

- A background in the field of heating, cooling, ventilation equipment or domestic appliances will be considered as an advantage

• Excellent command of English, other foreign languages will be considered as an advantage
• Self-starter and result-oriented
• Strong analytical skills
• Excellent communicator and presenter
• Outgoing and creative personality
• Strong team player